Outcome-Focused
Headline
Address the pain or desire
your audience has in one line. How will they
feel or transform?
Make sure the photo subject
isn't behind the text.
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How It Works

Benefit 2
Note frequency and format of new content. i.e. Get your questions answered during monthly live streams.
Benefit 3
Avoid long paragraphs. Aim for 2 sentences.
Final CTA for people who scroll all the way
Short reminder of the biggest membership benefit
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